What a fun weekend dataset 😄 <br> In this clustering project, I explore the strengths and weaknesses of two methods of dimensionality reduction when it comes to visualizing clusters.

This weekend while I was browsing through github for inspirational packages written in R to improve my data analysis workflow, I came across ggforce which is now my newest addition to my data science toolbox, and here’s why.

Within this case study, We are going to dive into wearable-tech health data. We are to derive key insights from our data and perform Customer Segmentation. Hence, grouping the customers with respect to their user data behavior for 🎯 targeted marketing strategies